Technology that cares when you can't be there.
Lampsy · Estratégia de Comunicação
A communication strategy to demystify childhood epilepsy and position Lampsy as the reference in nighttime monitoring with no physical contact and no wearable device on the child.
Context
Epilepsy is a subject wrapped in fear, misinformation and social stigma — especially when it appears at a young age.
50M
people living with epilepsy worldwide
100K
cases in Portugal
40%
of cases appear before age 18
5%
of children will have a seizure by age 15
Childhood epilepsy exists. So does the silence around it.
The market problem
Despite technological progress in healthcare, most nighttime seizures still go undetected due to a lack of practical monitoring solutions. Existing alternatives (smartwatches, hospital systems, parenting apps) partially address the problem, but none act at the critical moment, inside the child's own room.
The solution: Lampsy
A lamp that monitors nighttime seizures in real time, with no physical contact and no device worn on the child's body.
Monitoring
Acts within the child's own space, in real time, with no wearable device at all.
Autonomy & rest
More freedom for the child, more peace of mind for whoever cares for them.
Trust & safety
A practical response where there used to be only uncertainty.
Parents & caregivers
30–55 anosLooking for safety, emotional relief and community support active and motivated to find solutions.
Children & teens
8–16 anosLiving with fear of social stigma; looking for normalization, peer community and empowerment.
Strategic approach
Four communication pillars, each with a dedicated channel and objective.
Education & Demystification
Awareness (META)Content that brings into the light what usually stays in the silence of the night.
Empowerment (Outdoor)Safety & Empowerment
Prove, in public space, that a practical, present solution exists.
Community (META)Community & Normalization
Show families they are not alone in this experience.
Trust (Parcerias)Trust & Innovation
Validate Lampsy alongside institutions that are already trusted references.
Communication
Creative direction applied to social media and outdoor
